This is an interview with Martha Laham, Diablo Valley College's Business Department Chair. As well as discussing her new book, " Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards" Martha eloquently discusses the feminine beauty ideal and how the Beauty Industry is in for a rude awakening once consumers start, "voting with their feet" and buying products from companies that promote a positive body image and inclusiveness in advertising.